work / skinny cow swap shop
The big idea was to create an old fashioned Swap Shop event, one in London and one in Birmingham which would be championed by celebrity participation including Kelly Brook. People could enter the Swap Shop via Facebook, and those not lucky enough to win the invites still had the chance to pickup further items at the online Swap Shop we created.
The events got alot of attention from the press, and Skinny Cow soon wanted to hold a second online event.
The shop has now closed, for the moment, but you click here to view some of the press material, including this video.
