work / KIT KAT Music Break
Apart from prize mechanic on the site, the other draw to it, was the augmented reality content. Scouting For Girls where chosen to be the band which users could see a specially created interactive video. Whilst creating the basic pages to hold this content. I also got to design the setting for a special secret Easter Egg video which you can find by holding the marker to the bottom left corner of the video screen. The campaign also saw an internet first. For the first time, users where able to watch live streaming of specially set up secret gigs from around the country including, London, Brighton, Manchester and York. (link)
The campaign hit it's peak when KIT KAT went to some of the big music festivals including V Festival, and Reading. They set up a stage similary style to the one I had designed for the website and various artists played to a crowd of thousands. (include photos link)
