 |
Dan Collings |  |
 |
 |
|
work / kit kat wrecking ball |
||||
 |
||||
 |
||||
|
KIT KAT's latest TV ad featured around a wrecking ball, it was upto Skive to produce several different digital features around this. With a large budget and a media plan spent on a full page banner takeover for MSN, I pitched my idea to the creative department for an interactive banner which would house rich media content. The idea would see the TV ad play out until it got to the view of the driver inside the crane, then a full page takeover would reveal a first person persepctive inside the crane viewing out to a urban construction yard. The user could then navigate (using the crane's controls) to three different area's for three different experiences, being a unity game, a unique video clip, and the TV ad.
I scamped out the idea into more detail for the client who signed it off, where it became a guide for the 3D designers to develope. Below are a few more images from the scamps and also some final screengrabs of the banner created for live. The campaign also went to a YouTube home page banner and a KIT KAT Youtube page takeover as well as content. |
||||
 |
||||
 |
||||
 |
||||
 |
||||
 |
||||
 |
||||
 |
||||
| more work \ more wrecking balls \ | ||||
|
||||
| Copyright to Daniel Collings 2011 |
