work / cross your fingers
Advertising for the campaign included TV, radio, press, social media and internet. It was my role to provide Skive with the scamped drawings for the site concept for pitch, and then at a later stage, take on the initial designs to support final developement which included design, art direction, and nearly all flash animation for the site.
With the site, users can enter in a competition mechanic with on pack codes to win a cash prize, they can also submit "pledges" voicing their support through social media channels including Facebook and Twitter.
Pledge your own support, and take a look at the Cross Your Fingers here.
