work / heinze banners
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Dan Collings | |
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work / heinze banners |
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Whoever thought banners could be so fun? In what proved to be a very enjoyable little campaign for Heinz, for their 'Mums Own' range, I produced eight different variatents for this campaign banner. Each one differed by having a unique character who featured in the ad. I was given still illustration ai files from ad agency AMV, where I took the character and created a quirky, fun style of animation using sections of the characters. The example above shows three chicks and their mum bounce into frame. Others included a frog, a bee, a snail and a caterpilla. Whilst each character animation proved the most time consuming element of the banner, other parts where equally important. Such as the typography which took precision tweeking to prove both in tune with the banner style and whilst maintaining an ability to be easily legible.
Other banners in this campaign included Home (frog) version. Mums (caterpilla) version. New Flavours (snail) version. Textures (bee) version. |
| more work \ more banners \ heinz frog banner \ | ||||
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| Copyright to Daniel Collings 2011 |
